By the time they were done, they had enough to fund 10 episodes. The campaign started as a raise for a single half hour for $750K. On MaCritical Role, launched a Kickstarter campaign that generated a staggering $11.3M for an animated series based on the property. That seems quaint now in light of the recent Critical Role crowdfunding raise.Ĭritical Role is an American web series in which a group of professional voice actors play Dungeons and Dragons in front of a camera. The series has been airing on various social video platforms since 2015. We made the movie and it was profitable within the first 3 months of its release. Driven by the charismatic duo of Ed Skudder and Zack Keller and their 150 million views on YouTube, the pair pitched their hearts on Kickstarter. We raised a record-breaking $313K at the time. Way back in 2013 at the dawn of crowdfunding, I was proud to play a small role in a Kickstarter campaign for Dick Figures: The Movie, a 2D animated feature. And recent changes to the regulations around crowdfunding will inject even more energy into this category (more on that later).
It's a long, slow, honest road but when it works, it really works. From video games to table top games to graphic novels, there's a long list of blowout successes. Social media based, entertainment franchises are resorting to crowdfunding to finance larger extensions of their IP.
The clout and scale of the recent streamer launches and their massive content investments has overshadowed an area of entertainment financing that is quietly growing.
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